I would like to share some of my experience with you which may be of assistance in purchasing a diamond. 

The diamond is the most important part of the ring and no two are exactly alike.  The value and price depends on four factors.   Clarity, color, cut, and carat weight.  A diamond weight is expressed in carats with 100 points to a carat.  Cut is also very important.  A properly cut stone shines with a fire and brilliance, the likes of which are not seen in any other precious stone.  Color also plays an important role in determining the price of the stone.  The nearer a stone gets to being colorless, the greater its value.  The final factor affecting price is clarity.  Most stones contain natural imperfections.

All our diamonds come with a complete detailed description.  We have every shape, size, we handle colorless and white diamonds only.  If you don't see what you want, write me or call me with your information on the shape, size, and budget you wish to stay in.  I'll be happy to advise you what I can give you for your money.

Rennie Ellen has been a diamond manufacturer since 1964.  A one-time professional dancer, she started working in the diamond center between shows.  She started as a diamond cutter and eventually opened up her own company.  Now she has several cutters working for her.

She is one of the very few women manufacturers in the industry and for many years has been reffered to as "Madame Mayor" of 47th Street.  She earned this title because of her active interest in diamond consumerism.  She has pioneered programs that educate the potential customer and has worked with private and governmental agencies in ensuing fair practices in the diamond center.  She is a sought after lecturer and has appeared on national radio and television.